What's New
New

Graeme McDowell Announces Launch of New Irish Whiskey
Minnesota-based Prestige Beverage Group announced today that it is partnering with Northern Ireland native Graeme McDowell the 2010 US Open Champion and Ryder Cup legend, to release Grey Coast Irish Whiskey.
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This Award-Winning Whisky Brand Is Changing The Way Canadians Drink & Here's How
Whisky. There’s a good chance that when you hear this centuries-old liquor mentioned, you think of all the rules that come with it. It needs to be served in a special glass, at a special temperature,
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18.8 Vodka and Gin
Uncompromisingly authentic, 18.8 delivers a pristine taste and a clean, smooth finish—at less than half the alcohol percentage of standard spirits.
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GRAY JAY DELUXE CANADIAN WHISKY HAS BEEN NAMED 2021 BEST NEW PRODUCT
Handcrafted in Canada from pure Canadian ingredients, Gray Jay is as smooth and easy drinking as whisky gets. Voted the Best New Canadian Whisky in a 2021 survey of over 18,000 Canadians, Gray Jay is a whisky anyone can enjoy… any way they like.
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Grey Coast
Grey Coast Irish Whiskey is a collaboration between professional golfer Graeme McDowell and family-owned Boann Distillery located just north of Dublin, Ireland.
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18.8 VODKA AND 18.8 GIN BREAKFAST TELEVISION
18.8's Chief Creative Officer, Chris Lund, appeared on BT Canada with Frank Ferragine to speak about 18.8, the first ever Canadian-made low alcohol and low-calorie Vodka and Gin.
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Brands
About Us
About
We build brands from the ground up. Way up.
When it comes to anticipating what people want—and efficiently responding to this with brave, innovative, and timely products—nobody does alcohol branding like Fluid. Working with the world's leading liquor merchants, we draw from deep creative expertise, a passion for quality, and an unrivalled knowledge of the consumer journey to commercialize and represent exciting, relevant adult beverages.

Our Impact
Impact
At Fluid, giving back to the community and driving meaningful change isn't just important to us—it's mandatory. That's why every single product we release has a social impact story. No exceptions.
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