GRAY JAY DELUXE CANADIAN WHISKY HAS BEEN NAMED 2021 BEST NEW PRODUCT
Handcrafted in Canada from pure Canadian ingredients, Gray Jay is as smooth and easy drinking as whisky gets. Voted the Best New Canadian Whisky in a 2021 survey of over 18,000 Canadians, Gray Jay is a whisky anyone can enjoy… any way they like.Learn More
Grey Coast Irish Whiskey is a collaboration between professional golfer Graeme McDowell and family-owned Boann Distillery located just north of Dublin, Ireland.Learn More
We build brands from the ground up. Way up.
When it comes to anticipating what people want—and efficiently responding to this with brave, innovative, and timely products—nobody does alcohol branding like Fluid. Working with the world's leading liquor merchants, we draw from deep creative expertise, a passion for quality, and an unrivalled knowledge of the consumer journey to commercialize and represent exciting, relevant adult beverages.
At Fluid, giving back to the community and driving meaningful change isn't just important to us—it's mandatory. That's why every single product we release has a social impact story. No exceptions.read all about them