What's New


18.8 Gin

Distilled to precisely 18.8% alcohol, this refreshing gin blends juniper and elderflower with a hint of spice and citrus.

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Manitoba Wine

The new #ManitobaHeart wines celebrate the best of Manitoba in honour of its 150th birthday.

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Tavi Tequila

Finally available in Canada, Tavi Tequila is triple-distilled in the world’s highest and purest tequila distillery.

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Our Brands


About Us


We build brands from the ground up. Way up.

When it comes to anticipating what people want—and efficiently responding to this with brave, innovative, and timely products—nobody does alcohol branding like Fluid. Working with the world's leading liquor merchants, we draw from deep creative expertise, a passion for quality, and an unrivalled knowledge of the consumer journey to commercialize and represent exciting, relevant adult beverages.

Our Impact


At Fluid, giving back to the community and driving meaningful change isn't just important to us—it's mandatory. That's why every single product we release has a social impact story. No exceptions.

read all about them

Contact Us


Want to learn more about the exciting innovations we have underway? Have a question about a specific product?

send us a message