DON'T GO WITH THE FLOW — GO FLUID.
Fluid creates, develops, and represents unique adult beverage brands—and we do it like nobody else.
We start with the belief that consumers’ mindsets, needs and wants are themselves fluid—they continually change. And if you’re not responding to these changes, you’re missing out. Driven by this conviction, we balance consumer needs with our partners’ objectives, working closely with retail channels to fill gaps in the market by giving people products that make their lives better.
“We’re not here to follow trends. We’re here to do what the big beverage businesses are unable or unwilling to do: create truly innovative brands that not only elevate life’s special moments, but allow people to get the most out of every occasion.”
- Jakob Ripshtein, CEO, Fluid
WE TURN BIG IDEAS INTO
TRENDSETTING PRODUCTS.
Our streamlined in-house resource team means we can move quickly from initial concept and commercialization through to full execution and marketing. We then use engaging branding and relevant communications to ensure people fall in love with the product once it’s introduced to the world.
“For over 25 years, the people behind Fluid have brought our innovation, strategy, and flawless execution to some of the world’s greatest brands. Now we’re bringing it direct to consumers with our own exciting brands.”